Hello!

My name is Morgan Hassel and I’m an ex. entrepreneur and a Product Designer with a focus on Growth. I have an eye for small  details and a love for big challenges. If you noticed that double space in the previous sentence; you get what kind of details I’m all about.

I love the challenge of taking a messy set of user behaviours and turning them into clear, actionable hypotheses. For me, growth design is about more than just ‘testing what sticks’ – it’s about using data to find the best opportunities for measurable impact.

I’m just as passionate about helping my team get better at asking the right questions, ensuring we’re all looking at data through the right lens.